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| WHAT IS SEO |
What is SEO? This is a very important informatics topic for blogger and website owner. Without knowledge of SEO, you can’t receive quality traffic on your blogs from a search engine. It is not difficult as much as you think. Only you have to go through this tutorial from start to end your basic concept will be cleared. After finishing this article you feel very easy.
What is SEO?
SEO stands for “Search Engine Optimization”. Now you will learn. Why is it needed? It is a process by which you can use to rank your blog or website in search engines. There are lots of activities by applying this, your website rank up in Google, which increases organic, natural, free, no-paid traffic on your website from search engines.How many types of traffic?
There are two types of traffic come from search engine.
1. Organic Traffic
1. Organic Traffic
This is free traffic, if you are searching keywords in Google or any other search engine like (Bing, MSN, Yahoo) and your website comes in top result then you are getting organic traffic.
2. Paid Traffic
2. Paid Traffic
This traffic is paid traffic in which you pay to the search engine and search engine sends the paid traffic to your website.
Most popular search engine.
1. Google
2. Bing
3. Yahoo
4. Ask
5. Baidu
6. Yandex
7. ALO
8. WolframAlpha
9. DuckDuckGo
Why need SEO?
Today, there is a huge scope of online business. You can do any business on the internet where you need visitors (customers) and these days search engine like Google, Bing, Yahoo and Ask play a vital role. Without these, it is very difficult to get success in online business. If you want to run your online business, it is very important for you that you must have a blog or website. Suppose that you are an owner of a blog/website and want to sell an affiliate product or to use advertising company like Google Adsense for earning you must have organic traffic. Everybody search their topic in search engine from where you can get more sales.
you have just a website, it is not enough until your website is ranked well in Google, Visitors will not come to your website and you will not be able to do good business. In order to rank high of your website in Google, SEO is required.
Suppose that, there is 5000 traffic on your site and your daily earning is $50. If this traffic would come from a search engine you can earn $50 to $500. It shows clearly, how important search engine is. Now, you need to follow SEO to get traffic from search engines. That’s why; search engine optimization (SEO) is the most important for your site.
Process of SEO
There are two types of SEO.
a. On-Page-SEO
b. Off-Page-SEO
Now, you will know about both of them in detail.
On-Page-SEO
On-Page-SEO is a very big topic. The meaning of On-Page-SEO is making your website according to Google's rules. In On-Page-SEO, you edit your website and make it SEO friendly so that Google can easily read it and the user attracts to visit your website. Now you can learn about On-Page-SEO as below.
Steps of On-Page-SEO
Website speed, title tag, meta description, keyword density, hidden content, image alt tag, internal and external links, URL structure, bold important keyword, responsive website design, post heading, post length, and sitemap optimization all these come under On-Page-SEO.
1.Website Loading Speed.
a. If the loading time is 1 to 5 second,
it means your website is Fast.
b. If the loading time is 5 to 10 second,
it means your website is Average, Improve it.
c. If loading time of a website is greater than 10 second,
it means your website is very Slow, need to correct it.
What is the reason for the slow speed of the website?
When we upload many large images and big JavaScript code on our website, the speed of the website becomes slow. This is because the image and JavaScript code takes a lot of time to load. So try to reduce the size of the images and minimize the use of JavaScript.
2. Title Tag
There is a very important role of Title Tag to rank any website. The more optimized your title, the more benefit you get.
How to make the best title?
The length of the Meta title should not exceed 70 Characters. Try to mention your keyword once in the title. The most important thing is that don’t repeat the same keyword again and again in your title because Google mentions this as spam.
Example-
a. Earn money| How to make income?| Online earning- Good Title
b. Earn money| How to earn money| Earn money online- Bad Title
3. Meta Description
By using Meta descriptions, you tell Google, what is the subject of your website? Such as, to earn money or on technology etc.
How to make a good description?
The length of the Meta descriptions should not exceed 160 characters, because more than this, Google does not read. Use the maximum number of synonyms in the description and try that, once your keyword comes in the description.
Example-
a. Earn money- Today, Blogging and youtube are the most popular ways to earn money online- Good Description.
b. Earning money- online earning from youtube, earning from blogger, ways of earning- Bad Description.
4. Keyword Density
Keyword density is also a big factor. Keyword density means how often your keyword has been repeated in your content. Keyword Density should be 5% only, more than 5% will be harmful to your website.
5. Hidden Content
There should not be hidden content on your website. Many times people put hidden content on the page for a good rank, but they hide it so that when a user comes to read on the site, do not see the hidden content. Google hates such a hidden content.
6. Image Alt Tag
A lot of people do not know that Google does not read the image. With the Alt tag in the Google image, it determines, who is belongs to this image? For example - If you put a photo of Mr. Trump on your website but did not put an alt tag, then Google will not know, who it belongs to this image? But if you have defied Mr. Trump in the alt tag, then Google will understand that he is Mr. Trump.
7. URL Structure
The URL of your posts helps you to rank up. The URL for the post should be so that Google can read it and find out which topic this is related to.
Example-
https//mybloghelp.com/id=123.html
This is the wrong way.
This is the correct way.
8. Internal Links
Also, link to some other related posts in your post. Keep in mind that there are no more than 5 internal links in a post. Because, using more links, readers will be confused.
9. Enable Gzip Compression
Using Gzip Compression, your site gets a little lightweight. In Gzip your website’s HTML. CSS, JavaScript code will be compressed, thereby reducing the loading time of the site.
10. Bold Important Keyword
The keyword you want to rank your post keep it in the "bold" tag. Bold Means Attention. By bold Keywords, Google understands which keyword is focused on the post.
11. Website Structure
Make your website look user-friendly. Many people use very small font sizes on their website. Today is the day of smartphone and most people open the website on mobile then your font size must be at least 15px. Apart from this, heading tag should be visible properly. Your site should be attractive to see, so that reader enjoys reading.
12. Responsive Website
Responsible website means a website that sets height and width according to the device as soon as the mobile or desktop is opened. In short, there is no problem to read mobile readers on the Response website. To check whether your website is responsive or not, you can resize your browser, as shown in the below image, how to check your responsive website?
13. Heading Sequence
Here are some heading tags in HTML - H1, H2, H3, H4, H5, and H6. While using these heading tags we should pay attention, it should be in a sequence. First of all H1, then H2, then H3 should run such sequence. Some people use H1, then H2, then H1, but this method is absolutely wrong. It is harmful to SEO.
14. Post Length
The more you give the information, the more your rank will up. Increasing the length of your post does not mean that you keep writing anything. It is very important to have informative content in a post. Try to have at least 1000 words in your post.
15. Sitemap
A Sitemap is a type of map that Google reads the entire structure of your website’s post. When Google reads a website, Google's crawler first of all searches the file named sitemap.xml. If the file crawler gets it then easily it crawls the entire website. Otherwise, the crawler has trouble to access all the pages of your website, so be sure to put a sitemap on your website.
Off-Page-SEO
In Off-Page-SEO, there is search engine submission, keyword, bookmarking, directory submission, google+, twitter, and other social media site, question-answer form, slide share, blog comment, guest post.
The most important thing is backlink in Off-Page-SEO. Now, I am going to focus on backlinks. It supports the website. The more backlinks, the more the reputation of your website will increase in Google. Let's understand what to do in Off-Page-SEO as below.
1. Search Engine Submission
First of all submits your website to the free website such as Google, Yahoo, Mason, Lycos, Excite, etc.
2. Use Keyword in Post
Try to start writing posts only with your keywords. Having a keyword in the start of content increases the rank rapidly. Also, use your keywords in the heading tags.
3. Bookmarking Websites
Bookmarking websites have more caching frequency than other websites. You submit your website to a good website like Digg.com, NevSwine.com, Reddit.com. There is a list of thousands of websites on the internet. But do not bookmark more than 20 in one day. Sometimes more bookmarking is harmful.
4. Directory Submission
Submit your website link to the great directory like Dmoz, ViaSearch, Websites. These websites provide strong backlinks.
5. Facebook Page
Today, Facebook is the largest social networking website, where millions of people are connected to each other. Facebook is the best way to promote your website. Create your own Facebook page and create some good images and upload these to the Facebook page. Entertain the people and try to get more LIKES. It is not necessary that your post should be only about a website on the page. You can add some good jokes or quotes so that your page will remain active.
6. Use Google+ to Boost Organic Traffic
Google+ is Google's own social networking platform, so it is clear that Google focuses on Google+ more than Facebook. You can create an attractive profile on Google+ and extend your follower.
7. Use Twitter and Hashtag
Twitter is a favorite platform for people today. Extend your followers on Twitter and make regular Tweets. Use the hashtag. A hashtag does not have any advantage in Google ranking but it is a good medium to increase traffic.
8. Classified Submission
Olx and Quikr these are some great classified websites. On the Classified website, we can advertise our website for free. You go to these websites and promote your website.
9. Participate in Question & Answers
Participate in question answer websites such as Quora, Yahoo. Ask a question with people and reply to some people's questions and in the answer, you can also link your website URL.
10. Slide share
Search the good website for some slide submissions, such as Slideshare.com., SpAcarDek.com. These are my favorite websites. The advantage of this is that it rapidly ranks on Google so that our website receives referral traffic and also creates a backlink.
11. Blog Commenting
Also, comment on some good traffic blogs. Give your website URL in the comment. From here you will find referral traffic very well and create a strong backlink.
12. Pinterest Photo Sharing
Today, Pinterest is in running trends. Make some good images and submit them to Pinterest. You can also link your website to the picture on Pinterest. So, when a user clicks on the picture, goes to your website. In this way, Pinterest is a good medium to generate traffic.
13. Guest Post
The blog or website which already grown submits your guest post to such blogs. People will know you and traffic will start coming to your website.
Dear Friends, now you have learned basic of search engine optimization (SEO). If you have any confusion, write your comment in comment box. Definitely, you will get a reply.
Thanks a lot……
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